Newsletter
With the plan being that site experiences plenty of interest over time there is a great opportunity to put together a newsletter to touch base with everybody and keep your business fresh in people’s minds. An e newsletter can also be utilised to drive more interest back to the website assisting in SEO. The newsletter should work in conjunction with the News/Blog.
Frequency
The newsletter should be sent out on a regular basis, preferably monthly, covering off on specials, new gallery items and anything else you think would be of interest to the consumer.
Design and Content
The template design should be created to stay consistent with current branding of the website. All news or blog titles including an extract should be entered into the template with links to the full article on the website. This is done to drive more traffic to the website.
Content should work in conjunction with the Blog.
Sending and Tracking
Online software today has great flexibility in what it does but also has a tremendous tracking functionality so you find out how many people read your emails as well as how often.
E Updates
A new innovation is the E-Update in which an automated and customised email is sent out daily, weekly, monthly depending on when items are posted into the Blog/News. The concept behind this is that an automated email is sent to update the public without the administrator having to format and send the email.
Autoresponders
A cost and time effective means of communication for existing clients is the autoresponder. With autoresponders emails can be scheduled to go to customers on certain amount of days from when they have signed up for a service. This can be a very effective means of touching base with clients after the purchase.
Example for post purchase touch base program
2 Days Thank you for your business, we hope you are enjoying everything
7 Days Here is some helpful hints on taking care of your home
28 Days Its been a month since we finished, we hope everything is running smoothly but let us know if we can help with anything
3 Months Wow, three months have flown by. How’s the lifestyle treating you after the project?
6 Months Its been 6 months since we finished up, we’d love to hear how its going
12 Months A year on and times have changed, how’s your home going?
